Performance Marketing
bluemark Real Estate - Luxury Lead Gen System
bluemark Real Estate Dubai · Jan 2025 - Jul 2025
Overview
Developed a real-estate lead engine using creative testing, segmented audience strategy, and WhatsApp-first follow-up flows.
Problem
The business required stable lead volume with tighter quality controls across multiple target markets.
Approach
Launched full-funnel Meta campaigns for UAE, UK, and India audiences, then iterated landing and form UX based on lead quality signals.
Results
- ✓ 600+ verified quality leads in 6 months
- ✓ Stronger lead qualification before sales contact
- ✓ Improved conversion continuity from ad click to WhatsApp
Deliverables
- — Audience architecture (custom data, lookalike, and interest sets)
- — Landing pages and lead-form optimization
- — WhatsApp-integrated follow-up funnel
- — Creative testing pipeline with performance reporting
Tools
Meta Ads Manager Canva Premiere Pro Sheets automation WhatsApp workflows