Performance Marketing
bluemark Real Estate - Luxury Lead Gen System
bluemark Real Estate Dubai · Jan 2025 - Jul 2025
Overview
Developed a real-estate lead engine using creative testing, segmented audience strategy, and WhatsApp-first follow-up flows.
Problem
The business required stable lead volume with tighter quality controls across multiple target markets.
Approach
Launched full-funnel Meta campaigns for UAE, UK, and India audiences, then iterated landing and form UX based on lead quality signals.
Results
- + 600+ verified quality leads in 6 months
- + Stronger lead qualification before sales contact
- + Improved conversion continuity from ad click to WhatsApp
Deliverables
- - Audience architecture (custom data, lookalike, and interest sets)
- - Landing pages and lead-form optimization
- - WhatsApp-integrated follow-up funnel
- - Creative testing pipeline with performance reporting
Tools
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