Brand + Funnel Systems
Raslan BC - Construction/Fit-out Growth
Raslan Building Contracting · 2025
Overview
Strengthened construction/fits-out demand generation through messaging clarity, portfolio storytelling, and lead-path simplification.
Problem
The market-facing brand lacked a clear growth narrative aligned with project proof and offer differentiation.
Approach
Created campaign narratives and content structures focused on trust signals, delivery confidence, and inquiry qualification.
Results
- ✓ Improved quality of inbound inquiries
- ✓ More coherent brand story across channels
Deliverables
- — Positioning-aligned campaign messaging
- — Portfolio presentation templates
- — Lead-path refinements for site and social channels
Tools
Content systems Landing page UX Creative templates