Web App / Growth Ops
180 Degree - Healthy Meal Plans + Web App Plugin
180 Degree · 2025
Overview
Built a structured meal-planner system with plugin workflows and operational controls for plan management.
Problem
The team needed a custom workflow to manage meal plans, user interactions, and internal updates without relying on fragmented tools.
Approach
Designed a plugin-led workflow with role-specific operations, practical admin UX, and measurable user actions tied to campaign traffic.
Results
- + Faster internal handling of meal-plan operations
- + Clearer campaign-to-conversion visibility
- + Better continuity between ad traffic and product usage
Deliverables
- - Workflow-mapped WordPress plugin logic
- - Custom MySQL table structures for operational data
- - Landing and onboarding improvements connected to campaigns
- - Tracking hooks for form and CTA behaviors
Tools
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