Digital Operations
Multi-Company Digital Ops
Emirati Owned Companies · Jul 2025 - Jan 2026
Overview
Operated a multi-brand digital stack covering websites, social channels, ads, tracking, reporting, and governance standards.
Problem
Parallel business units had inconsistent execution quality, reporting logic, and tracking setup.
Approach
Implemented shared operating standards for campaign planning, creative production, event tracking, and weekly reporting reviews.
Results
- ✓ Higher consistency across brand channels
- ✓ Faster debugging and campaign decisions
- ✓ Improved lead-flow reliability with cleaner attribution
Deliverables
- — Cross-brand governance framework
- — WordPress and funnel optimization playbooks
- — Pixel, event, and UTM tracking architecture
- — Weekly and monthly reporting templates
Tools
WordPress Elementor Meta Ads Manager Google Analytics Tag configuration